Register with the DMA’s ‘Your Choice’ scheme

The ‘Your Choice Preference Scheme for Unaddressed Mail’ was launched in 2008 to help householders reduce unaddressed unwanted mail delivered by members of the Direct Marketing Association (DMA). To opt out you need to ask the DMA to post you an ‘information pack and opt-out form’, either by writing to:

‘Your Choice’ Preference Scheme
Direct Marketing Association
DMA House
70 Margaret Street

by emailing, or by phoning 020 7291 3300. Registration with the ‘Your Choice’ scheme does not expire.

To note

  • After the opt-out form has been returned it will take 12 weeks before the opt-out becomes ‘fully effective’
  • The ‘Your Choice’ opt out does not cover unaddressed items that are not delivered by members of the DMA